Workshops, culinary experiences, conferences… Taste Week is back across all of France the week of Oct. 7 to 13. A program rich in activities to celebrate the 30th year of this event, that brings together consumers and professionals, from the field to the plate.
What exactly is Taste Week (La Semaine du Goût in French)? Sharing, experimenting, and inventing the food of the future all are part of the equation, but so it developing the keys to understand taste, the role of the senses and to provide answer to consumers’ questions.
Thirty years ago was the first edition of this event, which included taste lessons, and fun and pedagogical workshops in elementary schools.
Since then, new generations of consumers have appeared, with different concerns: the origin of foods, the conditions of production and animal welfare, local food sources, and the environment, just to name a few.
All of these themes were addressed in the Foodies Connexion, a day of meetings that took place Oct. 12 in Saint-Ouen. All across France, different activities take place, offering an opportunity for people to meet and exchange with agricultural and food industry professionals as well as restaurateurs, vendors, and local government representatives.
Starting in 2015, a similar event was brought across the Atlantic with the help of French officials and organizations to some of the largest school districts in the United States. May 18, 2015, marked the launch of America’s first annual celebration of Fresh Attitude Week in six of the country’s largest public school districts: New York City, Los Angeles, Chicago, Miami-Dade, Dallas and Orlando. Together forming the Urban School Food Alliance (USFA), these six districts teamed up with the French organization The Inter-Branch Association of Fresh Fruits and Vegetables (Interfel), in order to promote the consumption of fresh fruits and vegetables among American youth and to replicate the success Interfel’s event has enjoyed in France for the past 11 years since its inauguration.