The French Ministry for Agriculture, Food Industry and Forestry recently launched the National Pact against Food Waste, which presents new measures to fight food waste in daily life. The Pact also contributes to existing initiatives and advertising campaigns, such as the funny slogan series, “He who throws out an egg, throws out a cow.”
National Pact Against Food Waste raises civic awareness and encourages responsible habits.
A UN Food and Agriculture Organizations (FAO) report released in May 2011 indicates that one third of food products in the world—or about 1.3 billion tons—is lost or wasted. ADEME estimates that 44 pounds of food per person is wasted in France each year.
In response, the final step of a program against food waste was disclosed in June 2013: the French National Pact Against Food Waste.
Eleven measures have been outlined in the National Pact to foster civic awareness and encourage responsible habits.
1. A rallying sign to make visible the motivation to combat waste.
2. A national day against food waste; an “anti-waste” prize to reward smart food practices.
3. Education about food waste in agricultural high schools and hotel industry training colleges.
4. Terms and conditions for reduced waste in contracts for the public procurement of institutional catering.
5. Improved knowledge of the legislative and regulatory framework relating to ownership and liability in the area of food donations.
6. Measures against food waste in waste prevention programs.
7. Inclusion of food waste measurement as part of Corporate Social Responsibility.
8. The systematic replacement of the existing “expiration date” on the label (French abbreviation “DLUO”) with “to be consumed preferably by ”.
9. An advertising campaign against waste.
10. A new version of the website: www.gaspillagealimentaire.fr.
11. A year-long experimental citizens’ food donation program based around a digital platform.
L@Kolok: an advertising campaign against food waste
How can we mobilize youth against food waste in a simple and fun way? This is the challenge of L@Kolok’s first episode, an interactive web-sitcom designed in partnership with the French Ministry for Agriculture, Food Industry and Forestry, and the French Agency for Environment and Energy Management (ADEME). Two days before the European Week of Waste Reduction from November 17 to 25, the Ministry launched this innovative educational initiative to make teenagers between the ages 14 and 20 sensitive to responsible civic practices.
What is the concept?
L@KOLOK.com is the story of four roommates discovering the idea of “living together.” This plan is addressed to tech-savvy teens and teachers to help broach social issues in a simple and fun way. Each episode will strive to explain and encourage responsible habits in terms of food waste, road security, energy economies and informed consumption.
A web-fiction where “you are the hero”…
“Transmedia” is an innovative educational concept that shares one narrative on several media platforms: interactive video, social networks, board games, podcasts, and more. Each episode of L@KOLOK.com offers freeze frames to allow the viewer to choose what happens next in the story. Each character also has its own social network which enables him or her to interact with viewers.
Say ‘’no’’ to food waste: “Popote Chef,” the first episode
Dedicated to the pursuit of minimizing food waste, the first episode shows the roommates cooking together. With only left-overs in the fridge, and seasonal vegetables offered by a neighbor, they must make a meal for 10 people. This episode aims to make people aware of responsible practices that help reduce waste. According to the National Program for Food (PNA), this includes learning about food preservation, eating seasonal products, cooking creatively, and knowing how to combine flavors in order to improvise recipes with leftovers.
To learn more about the National Pact to Fight Against Food Waste: